RATIONALE

In the Round Table: “The role of the media: in search of pro-equalitarian male role models”, held on October 21, 2022 at CIMASCIGUAL II, whose four speakers were experts from different media: Victoria Maso (À Punt Media TV), Carolina Pecharromán (TVE. Objetivo Igualdad), Ana Requena Aguilar (eldiario.es) and Marta Pastor (RTVE. Ellas pueden. Radio 5), showed the need to work on pro-equal masculinities in the audiovisual and communication media, a topic that is still hardly addressed today.

For this reason, this CIMASCIGUAL III aims to promote a collective reflection in the audiovisual and communication media on the need for their involvement in the issue of gender equality between women and men, through the audiovisual representations that will be shown. Themes such as gender equality, the socio-cultural construction of masculinity, the prevention of gender violence against boys, young men and men, corporeality and care, sport, male sexuality (pornography, prostitution, etc.), co-responsibility, emotions, religion, leisure, etc. will be addressed.

We will pay special attention to audiovisual products that promote non-macho, depatriarchalized and pro-equal masculinities.

We will present the gender perspective, the feminist approach and intersectionality in a transversal way. We will present lectures, papers and communications from different countries, universities and disciplines.

The main objective of this event (in which numerous media and audiovisual media, Spanish and foreign universities, companies and foundations, municipalities and associations of women and men of equal status, various masters and doctoral programs in gender studies, etc. will collaborate) is to hold an international academic congress focused on the socialization exerted by the cultural industries, audiovisual and communication media in relation to gender equality or inequality in the child, adolescent, young and adult population. ) is to hold an international academic congress focused on the socialization exercised by cultural industries, audiovisual and communication media in relation to gender equality or inequality in the child, adolescent, young and adult population, focusing on the representations of men and masculinity.

As we always defend from CIMASCIGUAL, nobody said that gender equality is something that can be achieved quickly and easily, but we have no doubt that without men this goal will be impossible to achieve. In addition to legal-normative gender equality (which we already have in our country), in order to achieve real and effective equality in all social spheres and in everyday life, men must join this feminist social revolution/transformation, and for this the celebration of this type of congresses focused on the representations of men and masculinities in media is essential.