SCIENTIFIC SESSIONS
This III International Congress on Masculinities and Equality: Communication, Culture and Audiovisual Media (CIMASCIGUAL III) will feature lecturers, speakers and session coordinators who are experts in the field of nationally and internationally recognized prestige.
SCIENTIFIC SESSION 1.
THE LEARNING AND TRANSMISSION OF PATRIARCHAL, HEGEMONIC AND TRADITIONAL MASCULINITY THROUGH AUDIOVISUAL AND COMMUNICATION MEDIA.
Coordination:
Dr. Rocío Cifuentes Albeza. Audiovisual Communication. Miguel Hernández University of Elche.
Dr. Alejandra Hernández Ruiz. Audiovisual Communication. University of Alicante.
Topics:
Audiovisuals and Hegemonic Masculinities. Traditional masculinity. Social Construction of Masculinity. Practices of masculinity. Social networks and the redefinition of contemporary masculinities. Functions of masculinity. Masculine roles. Advertising and types of men. Public opinion and masculinity. Masculine roles through Instagram and TikTok: references for youth. Analysis of how audiovisual and media transmit and reinforce traditional and hegemonic masculinities through their roles and practices. Deconstructing traditional masculinity in audiovisual media. Analysis of the representation and discourse of equalitarian/inequalitarian masculinities in audiovisual advertising. The impact of institutional advertising on the dissemination of equalitarian/inequalitarian masculinities. Generative Artificial Intelligence and gender bias in the context of audiovisual advertising: opportunities and threats.
SCIENTIFIC SESSION 2.
APPROACHES TO MASCULINITY IN THE AUDIOVISUAL MEDIA: REPRODUCTION VERSUS PREVENTION OF VIOLENCE. EXAMPLES AND GOOD PRACTICES. SEXUALITY.
Coordination:
Dr. Coral Herrera Gómez. Writer and Gender Equality Expert.
Dr. Laura Pavón Benítez. Sociology. University of Granada.
Topics:
Masculinity, Audiovisual Media and Violence:
Impact of audiovisual media on the perception of masculinity and violence. Violence among men. Wars. The glorification of the male warrior. The militarization of masculinity in films and series. Socialization, games, toys, violence, cartoons, advertising, RRSS, audiovisual media in general. The representation of masculine violence in audiovisual media. Violence in cinema and television. etc.
Masculinity, audiovisual media and male violence:
Prevention and reproduction of gender violence in audiovisual media. Gender violence(s). Violence against women as “empowerment” of the female character. Macho sexual violence. Media and masculinity: strategies for the prevention of gender violence. Study of the role of audiovisual media in sex education and prevention of gender violence, including the different forms of violence and their representation.
Male sexuality and its audiovisual representation:
Audiovisual media and sexual education. Pornography. The trivialization of prostitution “consumption” through mass consumption series. Pornography and sexual violence in mass consumption series.
Male sexuality and its positive audiovisual representation.
SCIENTIFIC SESSION 3.
AUDIOVISUAL REPRESENTATIONS OF MEN AND MASCULINITIES FROM AN INTERSECTIONAL AND INCLUSIVE PERSPECTIVE.
Venue: Classroom to be determined in the Altabix Building (Elche Campus) UMH.
Coordination:
D. Augusto Almoguera Fernández. Audiovisual Communication. Complutense University of Madrid.
Dr. José Luis Anta Félez. Anthropology. University of Jaén.
Research interests:
Intersectionality and masculinities. Dissident masculinities. LGTBIQ+ studies on masculinities. Men and diversity: sexual orientation, ability, age, ethnicity/race, decoloniality, etc. Diversity, Inclusion and Gender Equity in Audiovisual Media. Trans and non-binary gender identity and expression. Men and masculinities in film: An intersectional perspective. Age: minors and elders. Female masculinities. The #MeToo in Spain from the support of the male gender. Intersectionality and inclusivity in the representation of masculinities: equality, freedom and diversity. Dissident masculinities in the construction of personal brands. Study of audiovisual representations of masculinities from an intersectional perspective, including gender diversity, sexual orientation, ethnicity, and other identity factors. Case study of good advertising practices in the representation of egalitarian and inclusive masculinities.
SCIENTIFIC SESSION 4.
MEN AND CARE IN THE AUDIOVISUAL SECTOR.
Venue: Room to be determined in the Altabix Building (Elche Campus) UMH.
Coordination:
Dr. Elena Hernández Corrochano. Anthropology. UNED Madrid.
D. Miguel González Lázaro. Beta Masculinities. Madrid.
Topics:
Education for co-responsibility. Education for the ethics of care. Masculinities and care. Equal fatherhoods. Socialization, men and care practices. Men and reproduction: paternities in the age of new technologies. Emotions. Grandparenting. Self-care. Caring for the elderly. Paternities, co-responsibility and care of equal masculinities. Pioneers in the assumption of roles in the cinema with a different role from the one that characterizes Hollywood: Billy Elliot, Erin Brockovich, Jerry Maguire, … Men and care in the audiovisual: towards a co-responsible and caring model of fatherhood. Masculinities and the ethics of care in the audiovisual. Fatherhood and co-responsibility: new representations in the media. Care and equal masculinities: an audiovisual approach.
SCIENTIFIC SESSION 5.
AUDIOVISUAL CULTURAL REPRESENTATIONS OF MASCULINITY: THE PERFORMING ARTS, MUSIC INDUSTRY AND MASS MEDIA.
Venue: Classroom to be determined in the Altabix Building (Elche Campus) UMH.
Coordination:
Dr. Mª Jesús Pena Castro. Anthropology. University of Salamanca.
Dr. Bakea Alonso Fernández de Avilés. Sociology. CEPAIM.
Topics:
Masculinity and cultural products. Men and their representation in the performing arts from a gender perspective. Music and masculinity. Video clips. Radio and masculinity. Mass Media and Masculinity. Video games and masculinity. New Technologies, Social Networks and Masculinity. Theater. Exploring masculine representations in entertainment and media. Theatre and Music: Windows on masculinities in mass media. Analysis of how masculinity is represented in various media and cultural products, such as music, theatre, video clips, radio and video games, with a focus on how they influence social perceptions of masculinity.
SCIENTIFIC SESSION 6.
ACTIVISM, (CO)EDUCATION AND EQUALITY: TRANSFORMATIONS OF MASCULINITIES FROM AUDIOVISUAL AND CIVIL SOCIETY.
Venue: Room to be determined in the Altabix Building (Elche Campus) UMH.
Coordination:
Dr. Asur Fuente Barrera. University of Valladolid
Mrs. Krizia Nardini. Men in Movement. Anthropologist. University of Alicante.
Topics:
Feminisms and masculinities. Men’s activism for equality. Responses to the manosphere. Mythopoetic men. Coeducational practices from men’s activism. Social movements. Men’s movement for equality. Networks as educational and activist spaces. Relations and tensions with feminisms. The coeducational role of audiovisual advertising around equal masculinities: the representation of roles and stereotypes in children’s advertising. Civil society and media in the transformation of masculinities. Exploring how activism and coeducation can transform masculinities, discussing the influence of social movements and audiovisual media in promoting more effective gender equality.
SCIENTIFIC SESSION 7.
MEN: SOCIAL VULNERABILITY, HEALTH AND MALE FAILURE AND THEIR REPRESENTATION IN AUDIOVISUAL MEDIA
Venue: Classroom to be determined in the Altabix Building (Elche Campus) UMH.
Coordination:
Dr. Aina Penyarroja Donet. Masculinities Observatory. UMH.
D. Alejandro Luz de Haro. Observatory of Masculinities. UMH.
Topics:
Marginal masculinities in the audiovisual world. The cost of masculinity and its audiovisual representation. Masculinities and social precariousness. Masculinities, precarity and poverty. Masculinities and social intervention. Masculinities in the social welfare system. Masculinities and health. Masculinities and homelessness. Male suicide. Masculinities and prison. Masculinities and poverty. Masculinities and Public Policy. Working With Men. Men’s self-care. Androgynous masculinity: is it still hidden in audiovisual products?
SCIENTIFIC SESSION 8.
REPRESENTATIONS OF EGALITARIAN MASCULINITIES AND POSITIVE REFERENCES TO EQUALITY IN THE MASS MEDIA: SPORT, LEISURE, BODY, ETC.
Venue: Room to be determined in the Altabix Building (Elche Campus) UMH.
Coordination:
Dr. Fulgencio Sánchez Vera. Pedagogy. Anthropology. University of La Laguna.
Dr. Marcos Jesús Iglesias Martínez. Education. University of Alicante.
Topics:
Exploration of new masculine representations in the most successful fictional series on streaming platforms. Men, bodies, sports. Menvertising and resistance: new models of masculinity in audiovisual advertising. Education for Peace. Masculinities and leisure practices. Audience perception and attitudes towards brands in relation to the representation of new masculinities in advertising. The representation of the male body in brand strategy and community: discourses and intersections between marketing objectives, advertising, audiovisual communication and consumption. The search for different masculinities in political communication. Products of political, advertising, electoral campaigns, etc. and referents of pro-equality men. The role of advertising strategies in the construction and reconstruction of the concept of equal masculinity. The historical evolution of the commitment to the promotion of gender equality and new masculinities in the communication of corporate social responsibility through the medium of advertising. Masculinity in the digital age: The role of social networks, etc.
For the eight scientific sessions on communication that we offer at the Congress, we seek experts from different latitudes of the planet to present their contributions. We give priority to participation, but there is also the possibility of sending communications to non-attendees, so that they can share their knowledge, experience and research, giving a global and at the same time local vision of the phenomenon, enriching the debate and generating possibilities for concrete action.